Where do I even begin?
@rlt__- a popular influencer and fashion blogger made a video. In it she is crying, detailing how ‘things are not good’ especially because she is at the point now where she only has 1 month to go to apply for indefinite stay in the UK before her Visa expires. The problem? She says she’s broke and already in debt.
She opened a GoFundMe page to raise the £2k+ for her immigration application.
This video now has over 75k views, guys!
This is what some people think. Because she has 70k+ followers on Instagram, poses with ‘designer bags’, seemingly has a vast amount of clothing and has worked with multiple brands, they cannot fathom how it is possible that she cannot afford to fund her application.
Others come from the point of view that if you want something, you’ll go get it by any means. They therefore see the GoFundMe page as an easy way out that @rlt__ took.
INSTAGRAM IS FAKE!
Some influencers who are familiar with the line of work have come out to support her. They insist that Instagram is a façade – your page may be popping and your life is really not. They continue to say that a large following does not necessarily equal financial stability.
WHAT DO I THINK?
I think there are a few lessons to be learnt:
PACKAGING – How much packaging is too much? How far is too far in ‘faking it till you make it’?
INFLUENCER MARKETING – This has rapidly become everyone’s preferred side hustle, but it seems there is more to it than meets the eye. Apparently, it’s not the size of your platform, it’s what you do with the platform you have!
If you still think all that glitters is gold, then boy I don’t know for you.
What’s your take?